We’ve been having quite a few chats about sustainability over here with some of our friends in the engagement world (quick flag – therefore some of the points made in this post are shamelessly stolen). As a funder we see lots of great projects being developed and delivered, only to disappear once their funding’s run out. This is pretty common in public engagement but is there a better way?
Engagement projects are always on the lookout for new pots of money and it’s inevitable that good ideas, even if they’ve been run before, won’t always get funded. If the emphasis is on finding new and innovative engagement ideas, tried and tested methods may fall by the wayside, despite being great ways to engage with the public and improve engineers’ (and scientists’) public engagement skills.
For practitioners wishing to continue an activity, reapplying for grants is one way to carry on. However for projects to continue in the long term there needs to be alignment between the funder’s and practitioner’s goals. So what other ways are available to achieve sustainability? Depending on the activity in question, moving to a paid model (if it’s a show for example) could work, especially if development is the most costly part of the process. Science Museum Live for example has been launched thanks to dedicated investment from the Science Museum while Imperial’s Reach Out Lab and Bristol ChemLabs – both self-financing through income from schools – relied on capital investment to kick them off.
As long as there’s audience demand, running costs can be met by this method, but this won’t hold for all types of project. A different model may be to secure multiple funding streams. For example science festivals such as Cheltenham rely on grants, donations, ticket sales and corporate sponsors. However arguably, even with multiple funders, programmes still have to be refined and reviewed every year as the funding behind them changes.
Could funders do something to change this situation? Or do we even want this to change? While short term funding has its downsides, it can act as the public engagement community’s version of quality control. Practices and technologies change rapidly and longer-term funding could give rise to projects that become out of date quickly, if they aren’t regularly reviewed and updated.
On a final note – is sustainability even necessary to achieve? How many projects genuinely have a lifespan longer than four years? Perhaps, we should be thinking more in terms of long term relationships rather than long term activities?
Thoughts, disagreements and experiences on the topic would be much appreciated! And stay tuned for more discussions on the topic later on this year.



